Today, Premier League heavyweights Chelsea released their long-awaited pre-match kit.
Initially suspected to be the fourth kit, the club have revealed that it is actually a pre-match shirt and have launched it alongside off-pitch gear.
Dubbed the ‘Pride of London’ collection, the fashion apparels draw inspiration from London streetwear and Chelsea’s recent successes.
The collection includes shirts, jerseys, hoodies, pullovers etc, and also features different patterns in terms of design.
Thematically, the collection leans into the ‘Pride of London’ branding, delivering a classy and grandiose look.
Chelsea FC and Nike have launched ‘The Pride of London’ collection as part of the Blues’ ongoing Club Culture programme 👕#CFC | #PrideOfLondon | #Nike pic.twitter.com/8vnOeGU6QX
— From The Shed End (@FromTheShedEnd) February 4, 2022
At the centre of the concept is the colour scheme which features tones of blue, dark blue, black and gold.
The pre-match Jersey, includes thick stripes running horizontally across it alternating between a blackened blue shade and a more traditional shade of blue.
Chelsea crest sees a change as well, the iconic lion is now gold colour alongside with the sponsor logos rounding off the jersey.
The Golden Lion looks to be pivotal to the theme and it is emblazoned on all the apparel that is part of the collection.
Naturally, instant comparisons were drawn to Inter Milan’s traditional home kits (cue in shots at Lukaku).
Aside from that, the general consensus among fans was positive and many were impressed with the collection.
The new Chelsea ‘Pride Of London’ collection giving off 2009/10 away kit vibes. 🔥 pic.twitter.com/5qtZtc7gut
— Chris Wright 🏴 (@chriswrightzz) February 4, 2022
That Pride of London collection done by @ChelseaFC . I feel like I want to buy it all as it’s so nice but I can’t afford it yet 😂
— Chloe (@englionesses) February 4, 2022
Seeing lots of stuff on TL about the "Chelsea FC Pride of London collection including a redesigned heritage club badge". Think we have been here before – Chelsea. Collection. Redesigned, Badge. The more things change the more they stay the same. pic.twitter.com/ZB8s5twXvU
— Eddie McCreadie 1977 ⭐⭐ (@eddiemacbawa) February 4, 2022
For all admirers who might be interested in acquiring one of these for themselves, the entire collection is available on the Chelsea store.
