The reason why Mark Goldbridge joining hands with Talksport is surprising

In a surprising yet predictable fashion, YouTuber Mark Goldbridge has joined popular sports radio TalkSPORT as a presenter. 

One could’ve guessed that it wouldn’t have been long before Goldbridge was snapped up by a major channel for his immense following. 

Boasting 4 YouTube channels carrying sizable popularity, with content ranging from gaming to football, Mark Goldbridge is essentially a football influencer. 

His presence is sure to increase the audience of any broadcast, hence hiring him is a viable move. 

While his content centres around his beloved Manchester United, he also tunes in to the matches of other teams and regularly streams on his channel. 

𝗧𝗵𝗲 𝗿𝘂𝗺𝗼𝘂𝗿𝘀 𝗮𝗿𝗲 𝘁𝗿𝘂𝗲…

✅ YouTube presenter
⏳ Radio presenter@MarkGoldbridge will be on talkSPORT.

His first show is Friday at 10pm.

Subscribe to watch the show:https://t.co/4CjVQDyxHa pic.twitter.com/GkDORw8NUb

— talkSPORT (@talkSPORT) May 12, 2022

Reactions to the announcement were mixed, which relates directly to why the move came off as surprising. 

In the past, Goldbridge has been vocally critical of TalkSPORT and has denounced the opinions of the featuring pundits. In a tweet dating back to April 2021, the YouTuber even boldly stated that he wouldn’t feature TalkSPORT ever again.

Naturally, when the announcement of his inclusion came out, fans burrowed out these tweets and projected him as a hypocrite.

?? pic.twitter.com/Z1cSmAOOsj

— ً (@TheFergusonWay) May 12, 2022

Money 💰 talks pic.twitter.com/JwEb0afzTJ

— IRISH REDS (@manutdirishreds) May 12, 2022

Fans have even suggested that his United fandom is a facade, created for the sole intention of earning popularity. 

Why? He’s a Forest fan who knows nothing about united. He doesn’t represent match going fans and couldn’t point to Old Trafford on a map. Won’t be watching/ listening again unless this decision is reversed.

— Peter (@PGS1800) May 12, 2022

In response, Goldbridge clarified that his role will be limited to being a presenter and that the station is aware of his opinions.

I’m presenting pal. Always wanted to present a radio show. They know what I’ve said about the show, I still think a lot of the pundits talk crap. Don’t watch it if you’re not interested

— Mark Goldbridge (@markgoldbridge) May 12, 2022

 The discourse continues to develop, and his first show on Friday is certainly going to be an intriguing one.