Amidst the Qatar World Cup fever that has engulfed the attention of football fans around the globe, the sponsors for different teams and the competition have greatly increased their advertisement campaigns.
This is the ideal time for sponsors to gain most of their revenue by selling merchandise related to the World Cup or those participating in the.
This not only includes player jerseys but other attire as well. With the winter season already in full flow in some nations and starting to creep in for others, the demand for winter wear is at its peak for the year.
England midfielder Jude Bellingham has been used as a model by Adidas to promote one of their very special jackets.
The Englishman has got the football fraternity talking about him after an impressive start to the World Cup with the England national team.
Bellingham produced a memorable World Cup debut for the Three Lions in their 6-2 win over Iran in their opening game of the competition.
He scored the first goal, laying down the groundwork for his teammates to capitalize on Iran’s frailties and score five more after him.
The 19-year-old is already a really popular figure in Europe. Not only does he have a solid fan following, but is also attracting interest from some of the biggest clubs in world football.
The likes of Real Madrid, Liverpool and Manchester United are all in the race to sign him, as they regard Bellingham to be the ‘next big thing’ when it comes to elite midfielders in football.
Bellingham has a lot of sponsors swirling over him right now and he also represents Adidas.
The Borussia Dortmund midfielder was used as the model to help launch Adidas’ newest football jacket which has a hint of nostalgia all over it.
The 19-year-old wore Adidas’ new Adidas X Wales Bommer jacket – made by the British designer Wales Bommer – in the new ‘Family Reunion’ advertisement released by the brand ahead of the World Cup.
The advert also features some other major footballers like Lionel Messi, Karim Benzema, and Serge Gnabry – who are all Adidas athletes.
The jacket is inspired by football merchandise from the 1970s and 1980s.
It has a design which makes it look old-fashion and as if it was developed many decades ago. The jacket which Bellingham wore is ‘St Fade Gold’ with brown and ocher shades to it as well.
Adidas has decided to re-launch the jacket during the World Cup, as they try to capitalize on the football craziness to get this product to sell more than usual.
However, it’s not cheap at all. Being a limited edition jacket, it has been priced at £250 – which is a major amount for the average football fan that wants to wear the smart attire.
But at the rate at which Bellingham is impressing at the World Cup, there could be a lot of England fans who would want to wear the jacket as a style statement. It has a slick look to it, meaning one can probably wear it to matches and elsewhere.
Bellingham’s own value is also rising with every passing game. While there are lots of rumours about a potential blockbuster summer move being in line for him, he remains focused on just one objective – bringing the World Cup back ‘home’ to England.
