Kai Cenat has created an eye-watering net worth for himself in his years of being a social media influencer and Twitch streamer. The 21-year-old started gaining fame in 2019 for his prank videos and comedy skits.
The winner of the ‘Streamer of the Year’ award at the 2023 Streamer Awards is known as one of the most popular content creators around right now.
He often collaborates with other YouTubers and content creators like IShowSpeed, KSI, and more – creating hilarious videos and collaborating with each other for fun challenges.
Despite acting like a comedian in his videos and streams, Kai has been able to earn a lot of money thanks to his ventures.
He currently has 2.1 million subscribers on his official YouTube channel ‘Kai Cenat Live’ and 4.8 million followers on his Twitch channel ‘Kai Cenat’. So how much does Kai really earn by streaming and creating content?
What is Kai Cenat’s Net Worth?
Kai has become a millionaire with his comedy skits as well as gaining a lot of mainstream attention in the American music scene too.
He’s collaborated with artists like Benny Blanco and G Hervo for videos and is on good terms with quite a few rappers.
As of Mar 2023, Kai’s net worth is reported to be around $3 million – making him one of the most valuable young content creators in the world right now. This is not inclusive of the kind of money in his bank account, but also includes the worth of all his assets and investments.
A major source of revenue for Cenat has been through Twitch, YouTube, and TikTok as well. His streams on Twitch are mostly of him pulling off pranks, and comic skits or playing popular video games like GTA 5, Minecraft, and Fortnite.
How much does Kai Cenat earn each month?
As mentioned earlier, most of Cenat’s income comes through his work on social media platforms. He currently has over 4.7 million followers on Twitch, but only around 300,000 of those are paid, subscribers. On Twitch, there is a 50/50 rule for subscribers. As a result, for every $5 paid by a new subscriber to get subscribed to a channel, the platform takes $2.5 and gives the remainder to the content creator.
Doing this calculation, Cenat has earned over $600,000 over the last two years just based on initial money received from new subscribers. There is definitely more. For one, the $5 is for a one-month subscription – meaning Kai receives a huge amount just for the standard Twitch subscription cost every month.
That being said, he does not have an active 300,000+ subs on the platform. A lot of subs can be ‘gifted’ by one individual, helping him boost his subscriber tally. Kai reportedly has around 162,000 ‘active subscribers’. If all of them pay a $5 a month fee, that’ll help him earn over $350k on subscription fee every month.
Moreover, there is, of course, the ‘tipping’ method on Twitch too – where Kai earns a lot of money on every stream based on the kind of money tipped to him by the viewers. Cenat also earns a decent amount of money off his YouTube content as well.
Kai’s channel is reported to get over 7.59 million views every month. The rule for Youtube monetization is that a channel is monetized through advertisements, it earns money on every thousand views. The basic payment structure of $18 for every one thousand views. So going by that calculation, Kai receives over $130,000 per month off his YouTube views too.
On top of all this, Cenat is often paid by brands for advertising their products – which he mostly keeps to himself. He can often be sponsored by attire brands to display their products as well as skincare brands too. Kai’s income from sponsors, however, is still unknown.
But going by the abovementioned calculations, the 21-year-old streamer could easily be making well over $500,000-$600,000 a month based on Twitch and YouTube earnings. So don’t be surprised if his meager $1.82 million net worth sky-rockets to five or more times that amount at the end of 2023.