Rumour: Juventus Set to Introduce Pink in 25/26 Home Kit Design

If you stopped a football fan on the streets of Turin, London, or New York and asked which clubs are most iconic for their black-and-white stripes, chances are Juventus and Newcastle United would quickly come up.

Juventus, Italy’s most successful football club, has long dominated the domestic scenes. From the likes of Michel Platini to Alessandro Del Piero and Cristiano Ronaldo, some of football’s greatest legends have donned the club’s famous black-and-white zebra stripes.

But what’s not associated with the club in recent times is the colour pink. Although pink has been a feature of Juventus’ away and third kits, it’s not been part of the home kit for decades.

That is until now, the introduction of pink is a nod to Juventus’ true history, dating back to their first kits ever.

According to rumors of kit leaks and designs doing the rounds on twitter, the colour pink is finally set to accompany the iconic black and white in Juventus’ home kit.

The hopes are that for the 2025/26 season, Juventus will make a bold statement by reintroducing pink into their home kit—a historic decision that intertwines the club’s deep roots with a modern touch.

In leaks by the Footy Headlines, the Adidas logo and Juventus Logo both are in solid pink. Along with this, in a subtle inclusion the pink features on the colour and also like pinstripes providing an outline to the thick black and white stripes.

The “Bliss Pink” colour offers a fresh contrast on what’s usually been a standard Juventus kit for many years. In images the pink looks to be a matte rather than a satin/glossy pink that might stand out more on the black and white base.

This design choice is more than just a stylistic addition—it bridges Juventus’ past and present, uniting the club’s rich history with its vision for the future.

Let’s delve deeper into how it’s pink that’s one of the founding colours of the club and not black and white, and how did the transition from bliss pink to black & white even happen.

Juventus’ 25/26 Home Kit Pays Homage to Its Colorful Origins

The pink kit first came into play when Juventus was formed in 1897. Far from their now, intimidating black and white look. The club’s founders chose this look and paired it with black shorts.

The reasoning is twofold— back in 1897, Juventus were one of a plethora of Turin teams, all of which, wore distinct colours. So when it came down to designing the club had to be unique in some way. Hence the route of an unmissable pink was opted for.

The second reason: many of the club’s first players were students at Liceo d’Azeglio, where pink was the school’s representative color.

So what was the reason the Italian giants moved from a bright pink to black?

The pink wasn’t a big success. Over time, the frequent washing of the pink jerseys caused them to fade, taking on a discolored and worn look.

Apart from that Juventus faced a string of misfortune in competition, with players and management alike blaming the pink kits for the club’s failures. The color quickly became synonymous with bad luck.

In 1903, John Savage, an Englishman on the team, suggested a switch to the black-and-white stripes of his former club, Notts County, and thus began the legendary black-and-white era of Juventus.

Since then pink has been largely relegated to away and third kits, occasionally making appearances in nods to the club’s early days, most notably the 2015-16 where Paul Pogba tore up the Serie A in Juventus’ bright pink dominated away number.

The pink in the 2025/25 season home kit leaks might be a small addition, but their inclusion could signify a shift in how the club views it’s legacy, possibly leading to pink becoming a more permanent feature in the coming seasons.

Perhaps this time around, it’s a role reversal. Back in 1903, the pink kit was done away with in hopes of bringing better fortune to the club. Now, over a century later, pink is reintroduced with the hope that it can inspire a return to Juventus’ dominant stature in European football.