Luke McCowan has become a major fan favorite at Celtic since arriving as a late summer signing from Dundee FC earlier this year.
The 26-year-old midfielder might have only started five Scottish Championship games, but his impact has been considerably prominent considering his short spell with the Bhoys so far.
McCowan has added that added spark to Brendan Rodgers’ side as a proactive midfielder with an eye for goal contributions.
The Scottish midfielder has excelled in a centre midfield or no.10 role for Celtic, having 15 goal contributions (six goals, nine assists) in just 19 appearances for the Celts so far. Rodgers has praised his ‘pressing, his energy and his quality,’ and tipped the midfielder to earn a Scotland national team call-up in 2025.
The 26-year-old’s heroics saw him named in the latest FC 25 Team of the Week alongside players like Virgil van Dijk, Julian Alvarez and Omar Marmoush. He’s become a hero among the Celtic fans, who have managed to create this strange but irresistible ‘trend’ to celebrate his heroics.
As McCowan continues to provide key goals and assists for Celtic, a viral trend was started by some Celtic supporters on TikTok. It’s basically a short clip showing the midfielder’s best moments in a Green and White shirt so far with a hilarious yet strangely addictive ‘song’ to be played in the background.
The song is basically a remixed rhyme where a young person is freestyling a chant that goes like ‘Luke McCowan Chocolate Bar, oh-oh-oh-oh-oh-oh, Luke McCowan Chocolate Bar, oh-oh-oh-oh-oh-oh’. This is not even a kind of proper chant that is belted out by fans at Celtic Park, but a mini-version of it which seems to have really stuck with the Bhoys’ supporters.
For those unknowing, this is basically a rendition of the popular children’s rhyme ‘Old McDonald had a farm’ where the lyrics go like ‘Old MacDonald had a farm, Ee i ee i o, And on his farm he had some cows
Ee i ee i oh.’ Somehow, this McCowan chant has really struck with the Celtic supporters on social media and they can’t seem to stop ‘humming it’ or spreading it around.
Even the news of him being in the FC 25 Team of the Week was filled with supporters basically spreading the ‘Luke McCowan Chocolate Bar’ line all over the Twitter timeline in an effort to get more people to know about this funny little song.
For a lot of people, this chant has become surprisingly addictive and there have even been calls for it to be reached to the matchgoing fans so that they can all belt it out at Celtic Park to celebrate the midfielder’s heroics.
McCowan, who has over 20,000 followers on his Instagram, isn’t really that active on social media and probably doesn’t even know that this song is a thing. That is why more supporters are trying to get this addictive song to go viral, so that is ends up being reached by the Celtic midfielder and so that he realizes the social media phenomenon created by his impressive start with the Bhoys.
