In the competitive world of football, where passions often collide, footballers tend to have a love-hate relationship with various football fan bases. But if there is someone who manages to transcend the divides and garner the unwavering admiration of all football enthusiasts unanimously, it is none other than Son Heung-min.
Son Heung-min is not only a formidable presence on the field, but he’s also known for his kindness and generosity off it. Eclipsing his popularity in North London, Son is a bonafide national hero back home for his generous contributions to South Korea, in both football and other endeavors. From Seoul to Gwangju, his face adorns billboards and posters as the best possible face for any brand.
And why wouldn’t he be? Son’s smile is incredibly infectious, radiating boundless positive energy that seems to encapsulate his pure soul. It’s so captivating that it prompted even Gareth Bale to affectionately refer to his former Spurs teammate as ‘the nicest person on Earth.’
Amidst his ever-present smile lies a fierce competitor. Son Heung-min, the heartbeat of Tottenham Hotspur’s attack, has seamlessly embraced the mantle in Harry Kane’s absence. Leading the frontline, he has etched his name atop Tottenham’s scoring charts this season, notching an impressive tally of 12 goals.
However, off the field, if you’re looking to find the forward, you’ll likely catch him at a photoshoot studio, modeling for some top-tier fashion brand.
Son Heung-min stands out as one of fashion’s most unexpected football stars. The Tottenham captain has actively embraced opportunities to promote himself through advertisements and collaborations with esteemed fashion labels in recent years.
From Burberry to TUMI, Calvin Klein to Gentle Monster, Son’s portfolio boasts an impressive array of prestigious brands. Notably, in 2022, he also ascended to the role of brand ambassador for Calvin Klein Underwear in South Korea.
Speaking about his involvement in modeling shoots and his personal fashion tastes, the Spurs captain opened up in a TikTok video with Men in Blazers. “Since I was a kid, I’ve always been really interested in dressing well,” revealed the forward.
Speaking of parental restrictions, he revealed, “So my father always used to tell me that when you go out, when you sit with your friends, you never show that you’re a footballer.”
Now that the secret is difficult to conceal, Son Heung-min seems to have fully embraced his inner fashionista. Recently, he was spotted attending an Autumn/Winter 2024 event hosted by the prestigious British luxury fashion house, Burberry. And truth be told, he certainly looked like a stud at the event.
Son Heung-min’s eye-catching jacket at the event
With club allegiances set aside for the evening, footballers from both sides of the Premier League’s north London divide attended one of London Fashion Week’s most prestigious shows at an open-air venue in Victoria Park on Tuesday, February 20th.
Players from both Arsenal and Tottenham graced the event, with Arsenal duo Bukayo Saka and Martin Ødegaard in attendance, alongside former Spurs heroes Gareth Bale and Dele Alli, who were accompanied by their partners.
However, all eyes turned when the Spurs captain stepped into the spotlight.
With Bukayo Saka and Son leading the charge, the event reveres Britain’s outdoor heritage, seamlessly blending contemporary flair with timeless classics. However, Son Heung-Min took center stage, looking every inch the catwalk superstar, having been featured in Burberry’s Spring/Summer 2024 collection campaign. He sported a dapper trench jacket and loose-fitting trousers, perfectly complemented by his slicked-back hair.
In 2022, Son became the brand ambassador for the UK luxury clothing brand Burberry and has been the face of their campaigns ever since.
The black-colored jacket adorned by the captain grabbed some attention, and rightly so. Inspired by the iconic Burberry trench, the double-breasted style is detailed with exaggerated epaulettes. Crafted from a lightweight Italian-woven silk blend, the design is fully lined and tailored to a regular fit, featuring a throat latch and side welt pockets.
Burberry’s choice of the Hotspur captain as the poster boy of the campaign couldn’t have been more fitting, given his well-known affinity for winter coats.
Taking center stage for the Ralph Lauren campaign at Wimbledon in 2021, the Korean international also found a moment to sit down for an interview with British GQ, delving into his personal fashion inclinations.
Answering to the question of who important is dressing well for him, Heung Son-min answered: “I think it’s really important to look smart and dress well. My favourite thing to wear is a winter coat – I like to stay warm.”
“Shorts, a T-shirt, and flip-flops are my uniform in the summer,” he clarified, revealing his preference for the warmer months.
When questioned about his preference between a suit or a tracksuit, Son responded diplomatically, saying, “It depends where I’m going. I think I am more of a tracksuit man. Because of sports I want to be comfortable. I do like to wear a suit when I want to look smart.”
However, Son doesn’t always adhere to immaculate dressing standards, and he enjoys indulging in costume parties, although not to his liking.
“A few years back, during a Christmas party, I dressed up as Iron Man since it was a fancy dress event. It was challenging to enjoy dinner or socialize because the costume was constructed from plastic,” he shared.
Certainly, Burberry likely made a wise decision in outfitting their brand ambassador for the event.
Where to Purchase the Burberry Jacket?
If you’re brave enough to pull off the look as effortlessly as the Hotspur captain, then you can certainly aspire to do so. However, be prepared to dig deep into your pockets, as the luxury tag associated with Burberry comes with a hefty price tag.
Fortunately, the jacket is in stock right now, and you can purchase the same Burberry jacket from the official Burberry website, listed at £2,090. Additionally, if you’re hesitant to invest all the money upfront, they also offer a monthly payment option in 3 interest-free installments, albeit Terms and Conditions apply.
You can also check the availability of the jacket in offline stores on their website based on your location and preferred size. But rest assured, they are more likely to be out of stock there.