‘Someone Was Paid To Come Up With This’: Sky Sports Roasted Over ‘Merry Footballdartsmas’ Marketing Slogan
Sky Sports are keen about cashing on the festive end-of-year mood and are trying different ways for maximizing viewership numbers on their content. Of course, the majority of viewership for the British broadcasting giants comes from football matches (mainly the Premier League) and they’ve secured rights to broadcast a large number of matches in December. ...